#66 The Trade Everyone Said She Couldn't Do

In this episode, I sit down with Joanna Cassidy from Cassidys to talk about her journey into one of construction’s most demanding trades. 

Joanna shares what inspired her to become a qualified brick and blocklayer and how she’s built a reputation based on craftsmanship, pride in her work, and a relentless commitment to quality.

We dive into the realities of working in a male-dominated industry and how Joanna challenges outdated stereotypes simply by turning up, delivering great work, and letting her results speak for themselves. 

She also opens up about the expectations and challenges that come with the job and why resilience and confidence are essential traits for anyone stepping into the trade.

Joanna describes what it takes to run a successful husband-and-wife business while maintaining a balance in life. It highlights managing workloads and supporting each other’s strengths as a strong partnership model.

Most importantly, Joanna shares her passion for encouraging more women to consider careers in construction. Her story is proof that skill, dedication, and pride in the craft matter far more than stereotypes.

If you’re passionate about craftsmanship, leadership, and building a better future for the trades, this conversation is one you won’t want to miss.

If you want to connect with Joanna at Cassidys, here are her details: 

Website: https://www.cassidysbrickandblocklaying.com.au/

LinkedIn: https://www.linkedin.com/in/joannacassidyau/ 

Sponsor: https://www.rlapolymers.com.au/